Rapid launches of smartphones in India – good or bad?

In the present era where it is not new to find latest launches of smartphones every now and then, which also has become a concern for the people. Almost everyday one can find recent launches of smartphones whenever one opens Amazon or Flipkart.

Why smartphones are launched in India rapidly? India, one of the most populated countries in the world is diverse and a big target for the leading cellphone manufacturing companies for making profit. Asian leading smartphone manufacturing companies first aim to expand their business in India than other Asian countries because of the population of India which is true for other foreign companies as well. So India is the place where with strategical marketing can lead to high profit. So maximum launches of smartphones are mostly in India.

What impact has it on the consumers of India? Since with frequent launches of smartphones, consumers get more available options to buy. They get many choices in the same price segment of smartphones to choose from. Higher the launches,higher the choices of consumer and higher is the market competition.

Conclusion and final verdict- Sometimes with many available choices of smartphones to choose from becomes a headache. From the current scenario it has well established that there is a huge number of available smartphones to choose from a particular price segment. So selection becomes complicated. Also smartphone manufacturing companies are launching the phones almost every now and then- 2-3 phones within a month. This is done to beat the other smartphone manufacturing company of the same price segment. This has lead to a market full of latest launches of smartphones from every international companies. However the impact is directly on the consumers. They get more options to buy along with increasing confusion of which one to buy.

According to me, smartphones should launch no doubt but after a sufficient amount of time so that the companies don’t have to advertise their latest product claiming it to be the best which was advertised earlier ‘the best’ before the launch of this smartphone.